Memorex was established in 1961 in Silicon Valley. Memorex entered the consumer media business in 1971 first with its "shattering glass" advertisements and then with a series of famous television commercials featuring Ella Fitzgerald. In the commercials she would sing a note that shattered a glass while being recorded to a Memorex audio cassette. The tape was played back and the recording also broke the glass, asking "Is it live, or is it Memorex?"

Today Memorex is a consumer electronics brand of Imation specializing in disk recordable media for CD and DVD drives, flash memory, computer accessories and other electronics.

Some of the interesting ads of Memorex cassettes:

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